Amsterdam's Bicycles, Canals and Art Culture

by Marcia Simon, CTA, APR
 
Amsterdam, the capital city in the Netherlands, is known for its canals, bicycle culture and love for the arts. After all, this is home to Van Gogh, Vermeer and Rembrandt. And Heineken.
 
Amsterdam’s tourist season begins in April when tulips generally reach their peak in Holland, which covers two provinces in the Netherlands. Summers are very busy, and August 2020 will be no exception with Sail Amsterdam, a once-every-five-year event that features tall ships from around the world accompanied by street food and entertainment, and also August’s annual 10-day Grachtenfestival for classical music, jazz, and music from other cultures.

Off-season, on November 2, 2020 to be exact, the annual Amsterdam Museum Night gives you access to museums city-wide that stay open until 2 am. One wristband gets you in to all 50 participating museums. November also brings the Super-Sonic Jazz Festival to the city.

For canal tours, the "best" time is April through October. Summers, of course, are warmest and also the most crowded.
No matter what time of year you go, here are 10 Ways to Feel the Groove of Amsterdam, Holland:

1. Take a canal tour. The guide steers you through the canal ring while explaining parts of the canal’s history dating back to the 17th century when wealthy merchants built mansions along the newly excavated canals. Patrons of the arts commissioned pieces to hang on the walls from local artists of the time, such as Rembrandt van Rijn who later became known simply as Rembrandt. Tours that leave around dusk allow you to see the changing sky and silhouettes of the 17th century canal houses as evening lights appear in the windows and on bridges.
2. Stop in to at least one cheese shop. Amsterdam is known for its Gouda among others. From pesto to truffle, olive to specialty aged Goudas, it’s fun to browse the stores and try the free samples.
3. Coffee cafes are a way of life, so take a break and enjoy some good people-watching while sipping a cup. Most cafes don’t open until 9 am, so if you’re looking for an early morning caffeine jolt, you may be most lucky getting it at your hotel.
4. Anne Frank House – This stark reminder of Nazi history during World War 2 is one of Amsterdam’s most visited museums. See the living quarters where a young girl lived in hiding and wrote her famous diary before her family was arrested and taken to a concentration camp. On my recent trip to the Anne Frank House, visitors were riveted, slowly moving respectfully through the house, seeming to read every word on every placard, trying to comprehend how this atrocious chapter of history could have ever occurred. Photos are not allowed. Tickets are sold only online, beginning two months in advance. If you want to visit the Anne Frank House, you must purchase tickets in advance to assure entry. A limited number of same-day online sales become available at exactly 9 am, but if you are trying to purchase same-day tickets, get on the website before 8:30 am to get into the queue. (As an example, I went online at 8:50 and was #649. It moves fairly quickly once the clock hits 9.) To learn more about Anne Frank and the events that led to persecution of people during Amsterdam’s dark past, guided walking tours of the Jewish Quarter are offered through various tour operators.
5. The Rijksmuseum, considered one of the top museums in the world, houses more than 8,000 masterpieces including Rembrandt’s The Night Watch and Van Gogh’s self-portrait as well as several pieces by Vermeer.
6. The Van Gogh Museum has the world’s largest collection of works by post-impressionist painter Vincent Van Gogh.
7. Visit the Red Light District to understand the history behind Amsterdam’s view of  prostitution. Tours are offered through Red Light Secrets at the affiliated Museum of Prostitution.
8. If you stop into bakeries in and around the Red Light District you may very well find a cannabis section of delectable edibles. The Betty Boop Coffee Shop, located behind Amsterdam’s flower market, is a two-level coffee shop and Internet café with a very interesting display of canna-infused doughnuts, pastries and other snacks to keep you buzzing.
9. Go for a bike ride. Bicycling is a major mode of travel in Amsterdam with world-class bike paths throughout Holland. Riding in the busy city center, although well marked with bike lanes, may be intimidating for some out-of-towners. Easy fix – Get out of town. Many group and self-guided tours take you beyond the city limits. I chose to hop a bus from Centraal Station to Volendam, about 30 minutes north of the city. It’s a 10-minute walk from Volendam’s bus station to the coastal village lined with boats, ice cream shops and tourist attractions as well as Volendam Rent & Event where you can rent a bike for either a couple of hours or a full day to explore the countryside. They gave us a self-guided map with a couple of suggested routes. We followed the loop to the island of Marken, riding the causeway to get there and taking the ferry back after a leisurely lunch. The landscape along the bike path is very flat , follows the water and is away from vehicular traffic so riding is easy at all levels for all ages.

 
Getting to Amsterdam is easy with flights arriving at the city’s Schipol Airport from around the world. A taxi from downtown Amsterdam will cost about 60 euros, while the train from the airport to Centraal Station runs every 10 minutes for 6 euros a ticket. The kiosks to purchase train tickets are located just after you pass the baggage carousels  both inside the baggage claim area and outside once you clear customs. Trains and buses from Amsterdam take you throughout Europe.
 
Marcia Simon, APR, CTA, is a PRSA-accredited public relations practitioner, and an IATA-accredited travel advisor. Connect through facebook.com/friendlygrouptravel, Instagram @friendgrouptravel or [email protected].

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