A European river cruise is a bucket list trip for a lot of people and, once hooked, those rivers keep calling.
 
If you’re exploring a river cruise for the first time, there’s a lot of nitty-gritty information that river cruise companies don’t tell you upfront. First of all, there is no “one size fits all” best river cruise company, but there's likely one brand that is "best for you" based on your interests and style.
 
Some are true luxury in terms of culinary and beverage offerings, cabin furnishings and depth of immersive excursions, while some are more streamlined to provide a comfortable waterfront escape from your daily routine. Some river cruises cater to older (aka retired) travelers while others direct their activities to more active adults and multigenerational families.
 
Because river ships are all built to be long and low to be able to pass through locks and under bridges, they all comply with a standard width; it's how each company designs their space that makes them different. For example, some feature outdoor verandas, while others use that space to create a larger cabin with oversized French balconies.
 
Viking is undoubtedly a leader in the river cruise travel space. The company has spent $2.8 billion on advertising, including TV ads, magazine ads, social media ads and direct mail flyers to potential and returning guests. Other companies, such as Ama and Avalon, have different marketing strategies that focus more on educating travel advisors who, in turn, can guide clients through their options.
 
River cruising feels different than any other type of vacation. There's a sense of cultural immersion through the foods and wines. Local entertainment comes onboard to perform in the evening, and being docked at the gateway of cities and villages allows you to explore the area on foot, bicycle or cultural tour.
 
Let's face it, while not every traveler is budget conscious, most are value conscious. And river cruising, overall, delivers a great value. In essence, your ship serves as an all-inclusive floating hotel.
 
To make sure you choose a river cruise directed to your personal interests and style, here are:
10 Tips to Help You Find Your Best River Cruise Vacation:

1. The offered or "starting at" price in the catalog or ad is not the price you should expect to pay. Cruise companies lure travelers by sharing their lowest cabin category, which often features small fixed windows. If you want the big open balcony with sliding doors and possibly a veranda, that upgrade can run thousands of dollars above the advertised price.
2. Cabin location matters. Although river cruises are normally very gentle because you are not sailing through ocean waters, you'll likely feel the least amount of motion mid-ship. Inquire about stairs and the ship layout. Some people like the convenience of being centrally located, others prefer the quietness of a cabin away from activities. Some ships have elevators; others don't.
3. You need to pay port fees – usually a few hundred dollars per person. These are sometimes rolled into the total price but, one way or another, you're paying for them.
4. Alcoholic beverages may not all be included. Often, the trip includes beer, wine and nonalcoholic beverages at lunch and dinner. There's a trend now to include happy hour cocktails and post-dinner drinks.
5. Most river cruises include excursions as part of the package. You can expect something for free every day. However, other options may be available – often for a fee – and these, not surprisingly, tend to be the day trips that sound like the most fun.
6. Climate change. The weather around the world is becoming less predictable. This means that winters may be mild or furious, affecting snowmelt and springtime water levels. If water is too high, ships can’t always pass under certain bridges. On the flip side, if it’s a hot, dry summer, water levels may be too low to get through parts of the passage. There is absolutely nothing any river cruise company can do about this other than assure passengers that they will accommodate to the best of their ability – either transporting guests by bus, or putting passengers in a hotel for a night to catch up with a different ship the next day. Before you book, ask the company how they address water level situations, and if they offer any type of credit for passengers who are inconvenienced due to climate change.
7. Travel insurance is always a good idea. Some policies now cover trip interruption due to water levels in the river. It's important to know if your insurance covers this and other trip interruptions.
8. If you purchase airline flights from the cruise company as part of your package, ask if these include nonstop flights and seat assignment. There may be an upcharge for these conveniences. Booking air through the cruise company usually entitles you to free transfers from the airport.
9. If you have a special interest, look for themed itineraries – Christmas Markets, Jewish Heritage, wine cruises, children's week, LGBTQ cruises, solo cruises. You might want a music afficionado itinerary, culinary deep dive or exploring port villages with a bicycle group.
10. You will never get a bargain during peak season. Ships are small and sell out quickly. The best deals can be found at the beginning and end of shoulder seasons. This is great for travelers who want to avoid crowded destinations and don't mind if the weather is imperfect. Take advantage of earlybird and last-minute deals, And talk with a travel advisor who can keep the radar up for special promotions that would work for you.

Marcia Simon, APR, CTA, is a travel writer and travel advisor. Connect through facebook.com/friendlygrouptravel, Instagram @friendlygrouptravel or email [email protected].

Here are 10 New Travel Trends for 2024:

1. Immersive experiences are more important than skimming the surface through a "been there, done that, got the t-shirt" mentality. "Slow travel" or staying longer in one place gives you time to feel the culture. Hotel deals for longer stays (e.g., stay three nights, get the fourth night free) are on the rise.
2. Remote work, as a digital nomad or a "paycation", is prompting hotel chains to add accommodations that include kitchenettes, more robust fitness centers and enticing "month-long stay" rates.
3. The desire for more quality time among multigenerational families (such as grandparents, adult children and grandchildren) also adds to increased resort options in terms of suites with added sleeping, kitchen and dining spaces, an additional bathroom, and private patio plunge pools in many Caribbean resorts. Many hotel chains now offer home rentals and onsite villas.
4. Affordability: Many families are looking to travel more, or longer, and stretch their travel dollars. A survey by the Family Travel Association and NYU's Tisch Center of Hospitality showed that consumers are getting savvier; half of those surveyed will try to avoid hotels and airlines that charge hidden fees (e.g., a nightly resort fee or charge for Wi-Fi) About half of surveyed travelers are paying closer attention to cancellation penalties and refund policies.
5. More people are buying travel insurance. With more missed connections, lost luggage and concerns about illness prior to or during an international trip, protecting a travel plan is perceived more widely as a smart investment. (Frequent travelers might consider an annual insurance plan.)
6. Solo travel. Maybe people got used to spending time alone during the pandemic. A yearning for independence and an increased sense of confidence is combined with the fact that many people are less willing to compromise on what they want from their journey. And some people are just tired of waiting for a travel companion, so they pack a bag and go where they want, when they want.
7. While some people are totally comfortable traveling solo, others are not. For these people, It's easy now to travel solo, but not alone­, by joining a solo traveler small group where you can meet like-minded individuals and never feel like a third wheel.
8. People are checking off the boxes on the bucket list. "If not now, when?" This often includes booking further in advance than ever before. While most of us are thinking about 2024, the tour operators and river cruise companies have already announced their itineraries and pricing for 2025 – with very attractive early booking discounts. The best staterooms sell out quickly.
9. On the other hand, there's a joy in last-minute spontaneous travel. Taking advantage of unfilled space can reap steep discounts. This generally involves grabbing the rooms others don't want or traveling at a time that's not as popular.
10. Off-peak travel gives you more options for lower airfares, lower hotel prices and perhaps most importantly - fewer crowds so you're not jammed into a museum, following a herd on a popular hiking trail, or waiting an hour for a restaurant table. Shoulder seasons of early spring or late fall can be a beautiful time to experience the real essence of your destination. Check weather patterns for rainy seasons and average day and nighttime temperatures to find your travel window.

 
Marcia Simon is a travel writer, and founder/travel advisor at Friendly Group Travel. Connect via email: [email protected] and please visit friendlygrouptravel.com.

by Marcia Simon, CTA, APR
 
It's been a weird school year for students and their families. Understatement.
 
With graduations just around the bend, finding the right kind of celebration to honor your favorite student, is particularly challenging amid the lingering pandemic. The upside is that people are getting vaccinated, and travel is becoming safer. With this in mind, here are a few ways to celebrate this year's graduation, which may mean making up for lost time or finding a reason to get the whole multigenerational family together.
 
For lasting impact and memories that will last a lifetime - hands down, the answer is travel – whether you're celebrating a graduation or just need to get the family together.
 
5 Family Travel Ideas to Celebrate a Graduation
 
1. Rent a house or villa
Not quite ready to step into a full return to post-COVID activities? Villas and house rentals are very popular this year. Some have minimum-length stays; others allow you to stay for a quick weekend, an extended weekend or longer immersion. Suites at hotels that provide deep sanitized cleaning between guests add a layer of safety. Get an exclusive package at Tranquility Bay in the Florida Keys: like a 3-bedroom waterfront beach house with full kitchen, living room, oceanfront patio, laundry facilities, three swimming pools, mini-golf, snorkeling and family activities on premises, close to restaurants, fishing boats, bicycling and more.
 
2. All-Inclusive resort
There's something for everyone of any age. The kids can enjoy a sailing lesson while parents try the stand-up paddle boards, and grandparents relax poolside after a morning yoga class. Gather for meals and excursions at an all-inclusive that matches your family's personality. ClubMed has new locations with larger family accommodations and optional activities all day long. Hotel Xcaret, in Mexico near Tulum, includes zip lining, water parks and the famed Xcaret eco-park.
 
3. Walking tours
Create your own private guided group or choose a self-guided option, complete with maps and local assistance if you need it. Whichever you choose, your breakfast and dinner will be included (with recommended lunch options for self-guided trips.) Luggage is transported every morning to your next destination at an authentic boutique hotel or B&B. What a fantastic way to spend family time together outdoors. Itineraries are available within the US and abroad with Easy, Moderate and Challenging levels.
 
4. Boat
Spend a week with your family on a private catamaran, which sails flatter than a monohull. Choose to have a captain and cook, so you are completely free to do as much or as little as you want. Pull up on beaches to explore villages, cultural sites or local culinary adventures.. Bahamas and Virgin Islands are popular destinations for ideal weather and crystal clear turquoise waters.
 
5. Road trip Pack the car, fill the cooler and head out. There's no telling if Americans will be able to cross the Canadian border this summer, pending COVID-restrictions. Explore Maine with its coastal communities, islands, or inland lakes and rivers (family rafting!). Or head down the Blue Ridge Parkway to the Smokey Mountains, filled with opportunities for outdoor exploration. If you have more time, Add Nashville for a diverse music and food scene - and a must-do experience at the Grand Ole Opry. This summer is expected to be very busy at the National Parks, so book as early as you can. Maybe this is the summer to get a bike rack and head to the Finger Lakes. Not in shape for the hills? No worries - ebikes are readily available at rental shops. You might also consider a fly-drive experience, or renting a camper. Campers and RVs have gone upscale since COVID scared people away from hotels.
 
As with all travel plans mid- and post-pandemic, it's very important to understand the cancellation policies of any hotels, airlines and travel vendors you choose. An informed travel advisor can help navigate these changing conditions and provide peace of mind should your travel plans need to change. Need help planning your family getaway? Call 860-399-0191 or email [email protected]. Initial consultations are always free.

by Marcia Simon, CTA, APR

A trip to the supermarket triggers anxiety, but looking at photos of Caribbean beaches and crystal clear blue waters makes me want to hop a plane and wiggle my toes under a pile of warm golden sand.
 
How safe is travel at a time when the COVID-19 pandemic continues to soar? We're all tired of COVID; this is not the time to let down your guard. The question is whether or not it is possible to travel safely.
 
A lot depends on your personal situation, when you want to travel, and how important the trip is. Do you have a compromised immune system due to a medical condition or age? Are you the primary caregiver for a family member? Would you lose needed income if you were unable to work for a month due to illness or quarantine before you could get back to your job?

On the other hand, airlines, airports and hotels appear to be taking every precaution to maintain a clean, sterile, safe environment. And not just for travelers; they are equally concerned about the health of their employees.
 
Not all destinations provide the same level of protection. Many hotels have reduced occupancy limits, so expect fewer guests. Along with that, anticipate fewer dining choices at resorts known for numerous culinary experiences. Buffets are gone. Masks are required in all public spaces; guidelines vary at pools and on beaches. And assume that nighttime entertainment will be minimized, too. Don’t expect an early check in. It takes longer to sanitize rooms and deep-clean the areas. Most hotels are not cleaning rooms on a daily basis either, so you'll need to make your own bed and clean up after yourself from check-in to check-out, depending on the length of stay. Ask the hotel before you book what their policy is about room occupancy and cleaning.
 
Destinations outside the US approach entry requirements in different ways. Some mandate proof of a negative COVID test result within 72 hours of arrival. Some require proof of health insurance that covers you while in their country. Rules may change from the time you book your trip and the time you actually travel.
 
Insuring Your Safety
Aside from protection against lost luggage, accidents and trip interruptions, "Cancel For Any Reason" insurance is a no-brainer today, whether you're booking a trip for next month or two years from now. But not all policies are the same. Some allow you to cancel up to 24 hours before your trip with 100 percent cash refund. Many resorts now include cancellation insurance at no additional cost, giving you a credit for future travel rather than a clean refund. Some policies exclude medical care due to COVID, so make sure you understand the policy to assure you are actually purchasing what you think you are. Insuring your trip is probably more important now than ever before.
 
So, is it okay to travel?
The answer lies in diligence. If you expect to get away so you can escape the coronavirus, forget that thought. It's not possible now.
 
Are you willing to mask up and revise your expectations so you can feel a warm breeze on your back, and close your eyes on a lounger submerged in an infinity pool overlooking the most amazingly blue ocean you've ever seen in your life? Run on the beach? Enjoy a fine wine or ice cold beer with the sound of island music as the sun goes down? Would you be happy eating some meals, delivered by room service, on your oceanfront balcony instead of in a dining room?
 
Hunkering down at home to minimize the risk of leisure travel during a pandemic that can literally kill you makes perfect sense, at least until you've received the two-step vaccine in its entirety. And yet, many people are determined to go and are willing to take the risk if they have already experienced and recovered from COVID-19 and have been shown through testing to carry antibodies, which may offer protection to some degree to themselves if not to others.  The waters of COVID are uncharted. Nobody knows anything with certainty.
 
For those who choose to travel by plane during the pandemic, follow these recommendations from Friendly Group Travel in Westbrook, Connecticut to maximize safety:
 
1. Choose nonstop flights to reduce exposure to people and surfaces at multiple locations.
2. Pay for an assigned seat and choose a window on the left side of the plane, away from the restroom area. Window seats generally expose you to less contact with other passengers. The left side of the plane usually disembarks more quickly than the right.
3. If at all possible, avoid a checked bag and go with carry-on only. Some airlines have tightened requirements for carry-on sizes to reduce the time passengers juggle carry-on luggage in and out of overhead bins. Confirm this beforehand so you can pack accordingly.
4. Use private ground transportation from the airport to your hotel (some hotels include this now at no additional cost) rather than a shared shuttle.
5. Get "Cancel for Any Reason" (CFAR) insurance at the time you book your trip. Your circumstances may change, or you may become less comfortable about travel as the date gets closer.
6. Check your hotel's policies on occupancy limits, how and how often they clean guest rooms, how long they wait to fill a room between guests and whether room service charges are waived if you decide to eat in your room.
7. This is not a time to look for bargain hotels. Prioritize comfort and safety. Many of the larger hotel chains have trusted safety protocols and sanitation standards you can find on their websites.

by Marcia Simon, CTA, APR
 
A European river cruise is a bucket list trip for a lot of people and, once hooked, making multiple journeys is quite common. If you’re exploring a river cruise for the first time, there’s a lot of nitty-gritty information that river cruise companies don’t tell you upfront. Working with a travel advisor can save you a lot of time, money and aggravation in the long run.
 
First of all, there is no “one size fits all” best river cruise company. Some are true luxury, which is fabulous for those who can afford it, but are beyond the budget of most people who travel as a lifestyle. Some river cruises cater to older (aka retired) travelers while others direct their activities to active adults and multigenerational families. There’s also at least one river cruise company that designs the ship, cuisine and itineraries for younger (under 40) travelers who want to hang with people in their millennial age range. So, make sure you choose a cruise directed to your personal interests and demographic.
 
7 Factors to Consider When Exploring a River Cruise Vacation:

1. The big-print price in the catalog is not the price you should expect to pay. Cruise lines quote the lowest cabin category, often the interior cabins with no windows or the lower level cabins with a small fixed window. If you want the big open balcony with sliding glass doors, that upgrade can run up to $1600 higher than the quoted price – per person.
2. Cabin location matters. Midship tends to be the area where you feel the least motion, although river cruises are normally very gentle since you are not sailing through ocean waters. Inquire about stairs and the ship layout. While some people like the convenience of being centrally located, others prefer the quietness of a cabin away from heavily trafficked areas.
3. You need to pay port fees – usually a couple of hundred dollars per person.
4. Alcoholic beverages may not be included. Some cruise lines charge for soft drinks as well. Often, the “all inclusive” package covers beer, wine and nonalcoholic beverages at lunch and dinner. What if you want a cocktail before dinner? Negotiating an onboard credit can help to offset these types of expenses.
5. Most river cruises include excursions as part of the “all inclusive” package. Indeed, there is likely to be something on the agenda every day. However, other options are available – for a fee – and these, not surprisingly, tend to be the day trips that seem like the most fun.
6. Climate change. The weather around the world is becoming less predictable. This means that winters may be mild or furious, affecting snowmelt and springtime water levels. If water is too high, ships can’t always pass under certain bridges. On the flip side, if it’s a hot, dry summer, water levels may be too low to get through parts of the passage. There is absolutely nothing any river cruise company can do about this other than assure passengers that they will accommodate to the best of their ability either transporting passengers by bus to the next location while they swap out a ship already in that area, or putting passengers in a hotel for a night to catch up with a different ship the next day. Before you book, ask the company how they address water level situations, and if they offer any type of credit for passengers who are inconvenienced due to climate change. If you want the option of cancelling a trip due to weather or climate conditions, you will need to purchase “cancel for any reason” trip insurance from a third-party company.
7. If you purchase airfare from the cruise company as part of the package, you may wind up with an unnecessary connection and an unpreferred seat assignment. Getting the flights, seats and luggage allowance you want may not happen unless you pay more to upgrade. You will get there, but not necessarily as conveniently as you would if you booked your flights separately. (Paying for the upgrade through the cruise company is sometimes easier, and usually entitles you to free transfers from the airport.)

 
The best way to get great deals on river cruises is to take advantage of early bird and last-minute deals, off-season schedules, and bargaining power of travel advisors who work with a consortium that brings high-volume special perks. Travel advisors keep their radar up for what clients want.
 
7 Great Things About River Cruising:

1. You get to explore multiple places without having to drag your luggage around. It stays in your cabin.
2. No hassle of driving or figuring out transportation.
3. You get to sleep on a ship and wake up in a new place every day.
4. The ships are small enough to get into ports that the big cruise liners can’t access. (For more authentic and intimate ports, try a barge river cruise.)
5. New itineraries are popping up – the Douro River in Portugal (which is less likely to be affected by changes in water levels), the Mekong River through Cambodia and Vietnam (with pre- and/or post-cruise land tours) and the Amazon River in Peru (which couples well with an add-on to Machu Picchu.)
6. Specialty cruises are becoming popular for families and friends who want to delve deeper into a cultural or educational experience  (e.g. wine tours, beer tours, music tours, Christmas markets and Jewish heritage.)
7. Shorter itineraries (4, 5, 6-days) are now available as the millennial influence takes hold in the travel industry. The trend is to travel more, and with limited vacation time, travel companies are taking note. Pre- and post-cruise land extensions have become very popular as a way to experience a few more days in a destination before heading home. (The standard river cruise trip is 8 or 11 days, which is great for retired travelers who have time and money to see the world, but may put working travelers into a time crunch.)

 
Marcia Simon, APR, CTA, is a PRSA-accredited public relations practitioner, and an IATA-accredited travel advisor. Connect through facebook.com/friendlygrouptravel, Instagram @friendgrouptravel or [email protected].

​by Marcia Simon, APR, CTA
 
Heading overseas for your next vacation or business trip?

If you plan to use your phone – at all – for any reason – these tips and helpful apps will assure that your phone remains a valued and reliable companion when traveling internationally:

1. Clean out the trash and load up on useful apps (listed below.) Check your phone’s memory; de-clutter. There’s nothing more annoying than a popup message alerting you you’re out of memory as you’re about to take that next great video. Delete bad photos as well as images you’ve already downloaded or transferred. Clear videos and old voicemails you no longer want, and delete the cache (accumulated garbage) from your apps. Your carrier’s tech support can walk you through this. To make room, transfer files from your phone to an external memory card (if your phone supports this.)Ask your wireless carrier about international plans that meet your travel needs. A temporary monthly fee can save you hundreds of dollars if you need to use your phone for data (navigation) or voice calls. Review, and change if necessary, your network and roaming settings because it’s not always possible to make these changes from outside your “home network area.” Your carrier’s tech support can guide you through this.
2. Save battery and data during your trip by using your phone in a Wi-Fi area as much as possible. Choose hotels that offer free Wi-Fi access. Download directions for daily navigation before you leave your hotel. Turn Wi-Fi, Bluetooth and Location settings off when not using them. (Phones use battery power by automatically searching for Wi-Fi networks.)
3. Bring a charger that has a USB connector as well as an international adapter. Airports, planes and hotels increasing use USB connectivity, which is more universal.
4. Don’t forget your headset. With low-cost airlines charging for just about everything, including headsets, it’s a lot easier to bring your own. Depending on how much you’re willing to invest, the quality will likely be better, too.
5. Load useful apps.

  Try these Travel Apps to save time and sanity:

1. WhatsApp, Facetime, Skype or Zoom – for phone calls and video chats over Wi-Fi. Make sure your family, or whomever you’ll be communicating with back home, has also downloaded the app and established an account. Then your calls will be free from any Wi-Fi zone.
2. Your airline’s app – Whether it be Delta, United, Norwegian, EasyJet or any other airline, you’ll get real-time updates, including gate information, delays and other changes. You’ll have easy access to your boarding pass and rewards program. Some airlines offer entertainment and Wi-Fi on your device accessible only through the airline’s app.
3. Your bank’s app – so you can check your balance, or transfer money to get cash from the ATM. (Rule of thumb – use debit card at ATM to get local currency; use credit card for purchases. Why? Cash withdrawal using a credit card is usually considered a cash advance with high interest rates; and while most merchants overseas accept American credit cards, many will not accept a debit card.)
4. Currency converter – to quickly check the price equivalent before you buy something
5. Google Translate or other language app – to help you find the words, or to scan something in a local language (e.g. a menu, brochure or sign) for translation into English. It’s also a good idea to download the dictionary of the language spoken at your destination before your trip, so you can still access translation when you’re offline.
6. Duolingo – to help you learn the language, or at least understand pronunciation. It’s a nice gesture.
7. Your hotel’s app – This is helpful if you stay at the same hotel or chain for more than a couple of nights. You can request early check-in, late check-out, and expedite the process.
8. Uber – usually lower priced than a taxi; many airports do not allow Uber drivers to pick up at arrival terminals near the Taxi Line, but some do, so you’ll need to check. Once out of the airport, Uber is a good choice if you need a ride from your hotel or downtown area. Lyft is talking about building out their international service, but for now, Uber is the established option.
9. Mobile Passport – makes getting through Customs upon your return a faster process. Remember to load your flight and passport information before you reach Customs. This app works at 26 airports in the U.S. for US citizens and Canadian visitors only.

 
Marcia Simon, APR, CTA is a travel advisor and principal at friendlygrouptravel.com and MSE Public Relations. She writes about health, wellness and travel.
​Connect: [email protected],  facebook.com/friendlygrouptravel, 
@friendsgotravel on Twitter and friendgrouptravel on Instagram.

​by Marcia Simon, CTA, APR
 
From barefoot beach festivals in Barbados to road tripping along the California coast, a Northern Lights polar expedition, and camping in the White Mountains of New Hampshire, the message was clear that opportunities await for every budget.
 
The New York Times Travel Show, held every January, packs adventure seekers and armchair travelers into the Javits Center for two days designed to lure them into the world of wanderlust. The preceding day is reserved for travel advisors (formerly called agents) anxious to up their games by connecting with thought leaders about the state of the travel industry –  what happened in 2018 and what’s new for 2019.

Above photo: Avalon Waterways’ Siem Reap river cruise takes you along the Mekong River through Vietnam and Cambodia, offering an unforgettable blend of fascinating cultures, ancient architectural wonders and beautiful landscapes.
Photo credit: Avalon Waterways

Top Destinations
Although people increasingly search online for Bora Bora and exotic islands, they are more apt to go to Hawaii and Key West, which remain two top American vacation destinations. New Orleans is also popular because of its authenticity in regional cuisine and music – both big factors for fun seekers.
 
Internationally, travelers are discovering Vietnam, Cambodia and Portugal, with river cruises on Portugal’s Douro River “selling like hotcakes,” according to Kristin Karst, executive vice president/co-owner of AmaWaterways. The Danube River cruise through Romania includes an intriguing visit to Dracula’s Castle.
 
London, Barcelona, Ireland, Iceland and Italy are still popular, but expect competition from big cruise ships sailing from New York to Cuba in 2019, and more cruises leaving from the west coast.

Where are we going?
According to Cohen, the typical traveler spends 3.2 hours each day on the Internet for personal use. 44 percent of this time is spent on social media. About 20 percent of people pick a destination based on social media content (31 percent for millennials.)
 
Knowing this, brands are using digital platforms and apps to allow people to personalize their trips – 90 percent of travelers use a mobile device at their destination for maps and navigation, 87 percent to find places to eat. Consumers expect free Wi-Fi and usually get it. In return, suppliers get your data so they can learn your preferences and aim their marketing efforts directly at you.

As climate change and overtouristing may potentially “ruin” some travel experiences people have dreamed of, there’s a consumer-driven sense of urgency to “do it now” before it’s too late. Coral reefs are dying; rising waters erode beaches; droughts affect water levels in rivers. The industry believes it’s going to get worse before it gets better.
 
Without a doubt, it’s still a beautiful world. Travel gives people a chance to escape the craziness of life. Travel has the power to put you in a healthy place. About 36 percent of surveyed travelers said they would want to take a trip alone to get away and explore something new. For the majority though, the industry consensus is that the #1 reason most people travel is to spend time with people they love.
---
Marcia Simon, APR, CTA, an IATA-accredited travel advisor and PRSA-accredited public relations practitioner, is principal/owner of friendlygrouptravel.com and MSE Public Relations. Connect through Facebook @friendlygrouptravel, Twitter @friendsgotravel, Instagram @friendgrouptravel or email  [email protected].